“Hi all, my name is Inocensius. I am a
wedding videographer base in Melbourne. Today, I will review a new rode video
microphone pro. This microphone just comes to market last month. This pro
series have more advantageous compare with the previous model. This pro series
is lighter and rode improve their stabilizer system on this series. Moreover,
this pro series has adjustable level between -10dB, 0dB, +10dB, this adjusting
level is really useful especially that you record video directly from your
DSLR. You can buy this rode video microphone pro from ted camera on Elisabeth
street only $250 and it come with 10 year warranty.”
Above is an example of the blog post that
usually blogger write to promote a new product that they just got or bought. We
can find not only in Asian, but also in western that people do blog for
promoting or reviewing a product. These kinds of blog are grew rapidly and
leave questions for myself that “Are bloggers doing it for fame or fortune?” or
“Are blogger doing it just for the sponsorship, money, and free product?”
I took Singapore as an example country to
learn more about this case because we can find that really massive number of
people in Singapore that do blogging and most of them do it for promoting and
review items.
I try to research regarding Singaporean
blogger until found a website that give award to the most popular blogs in
Singapore. That website called TheSmartLocal.com. They give list of the top 36
blog in Singapore that we can find at http://www.thesmartlocal.com/read/most-popular-bloggers-in-singapore#.
From that website I try to take a look one by one of the top 36 blogs and learn
what they want from writing and keep their blog up to date. Until I found that
each of the blogger is unique and different between one to other. I can find
that some of them do it just for get money and sponsor, but in other side I
also found that a blogger write a post because they like to write and share
their idea, stuff, knowledge and experience to other people. For the second
type of blogger usually money and sponsor is not top objective that they do
blogging.
To attract us as owner of company or
supplier of an item to advertise our product most of the blogger put their blog
statistic about viewership. 1000 or more viewer a day is something that
possible to get for a famous blog. They also talk about the award or
achievement that they got in the past from trustable organization such as
TheSmartLocal.com. Most of the famous bloggers talk about advertorial, reviews,
food, tutorial and traveling.
As example when I take a look on Xiaxue
blog (top 10 Singapore blogger base on http://www.thesmartlocal.com/read/most-popular-bloggers-in-singapore),
it really make me surprise because she has a price list that tell us how much
we need to pay if we want ask her to advertise our product. The screen capture
of her blog I put on below:
What $3500 and up for advertorial????? It is
so expensive right? But yeah, that is the price that we need to pay if we want
to ask her advertise our product. We know and believe that many people will
read her blog so still many people ask her help. But in other hand, I can say
that all the blogger that know they are famous just put the price base on what
they want to get and thing money, money and money. They believe that do
blogging can cover all they need to life.
Moreover, I also found many famous blogger
that don’t do what Xiaxue do, they not put the price list but some of them put
the package of services like what Mitsueki do:
Personally I see that what Mitsueki do will looks
not really commercial blog rather than Xiaxue do even Mitsueki also has a lot
of fewer and follower.
In conclusion, which one is better blogger?
For me both their goal to do blogging are up to them as long as they can give a
good and trustable review or information to viewer. More viewer will read and
follow their blog if viewer fell happy and believe about what they said.
No comments:
Post a Comment